Under a special scholarship in Canada in 2001, Elanit Neutra embarked on a transformative journey into global awareness and sustainability. It was during this time that her passion for environmentally conscious design began to take root. Inspired by her surroundings and driven by the need for innovative solutions, Elanit ventured into fashion accessory production. 

​

In 2002, while residing in Tel Aviv, Israel, Elanit's creative path took an unexpected turn when she encountered a discarded car tyre near her home. This chance discovery sparked a wave of inspiration, igniting her vision to create distinctive and eco-friendly products using recycled rubber tyres. 

​

Elanit Neutra is a versatile designer renowned for her signature brand, Neutra Atelier, which offers a diverse range of urban-industrial handbags, household goods, notebooks, office supplies, furniture, jewellery, and more. Each meticulously crafted piece stands as a testament to Elanit's dedication to sustainable design and her innovative spirit.